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Festival About DIFF Policies Connect
DIFF 365 Films & Schedule Follow Me
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Follow Me
Will run from 30 November – 6 December, 2017
Venue: VOX Cinemas, Cinema (9), Mall of the Emirates – Dubai
700 Million people have an Instagram account. But only an elite few can make a lot of money just by posting a picture or video. After hearing that some people get paid $5000 per post, broke and out of work director Asri sets out on a journey to become a social media influencer and get as many followers as he can on Instagram. Little does he know that the path to fame and fortune on social media is not what it seems.

As Dubai-based film maker Asri Bendacha sets out to become an Instagram influencer across the Middle East, Europe and the USA he encounters influencers such as DJ Khaled, @joellembc1, @nohastyleicon and @daviddobrik along with celebrity agents, lawyers, social scientists and academics to seek out advice and knowledge about what it takes to earn money and get followers.

FOLLOW ME explores how social media and the rise of smartphone culture has changed celebrity culture and how the old rules of fame no longer apply with sites like Youtube, Snapchat, and Instagram catapulting people to levels of fame they’d otherwise never reach.

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