DIFF 365@VOX powered by du Brings Film Fans the Festival All Year Round
Wed Apr 5, 2017

Bringing the very best of independent cinema to film fans 365 days a year at DIFF’s dedicated screening destination at VOX Cinemas, Mall of the Emirates, Dubai

Dubai, 5 April 2017: Following the success achieved by the Dubai International Film Festival (DIFF) over the past 14 years, film fans can now look forward to a brand new initiative from VOX Cinemas, du and DIFF that will bring all year round screenings of the best independent cinema through the dedicated new screening theatre DIFF 365@VOX powered by du at VOX Cinemas, Mall of the Emirates in Dubai.

DIFF 365@VOX powered by du will champion films that entertain, challenge and expand film fans perspectives. Independent films that might not traditionally be released at cinemas across the UAE and celebrate talent outside of the big studio releases will be presented throughout the year.

Set to launch on Thursday, 20 April, 2017 the lineup will include a selection of the best films from around the world. The first slate of compelling titles opens with the profoundly moving ‘I, Daniel Blake’ from legendary director Ken Loach who was awarded with the 2016 Cannes Film Festivals Palme d'Or and Best British Film at the BAFTA Film Awards 2017.

Kicking off the lineup in May is ‘Mukti Bhawan (Hotel Salvation)’ directed by Shubhashish Bhutiani, the Indian comedy drama is a promising tale of life and relationships that will make DIFF365 audiences both laugh and cry. The film was highly praised at DIFF and Venice Film Festival where it won the annual Prix Enrico Fulchignoni, an award given by the International Council of Film and Television at Unesco to the Venice film that best represents the values of peace and human rights.

Next up is the double Oscar nominee and multi-award winning ‘A Man Called Ove’ the irresistible, Swedish touching comic crowd pleaser from Hannes Holm and based on Fredrik Backman's international best-selling novel.

After raising the curtain of the 67th Berlin International Film Festival, ‘Django’ directed by Étienne Comar about the life of famous French jazz guitarist Django Reinhardt and his struggles in German-occupied Paris hits DIFF 365 screens. Django Reinhardt was one of the most brilliant pioneers of European jazz and the father of Gypsy Swing. ‘Django’ grippingly portrays one chapter in the musician’s eventful life and is a poignant tale of survival.

Joining the lineup is the critically acclaimed ‘Maudie’, the Irish-Canadian romantic drama directed by Aisling Walsh and featuring Sally Hawkins and Ethan Hawke. After rapturous receptions at Toronto, Berlin and Telluride the film tells the story of Maud Lewis, who overcame her disability to become one of Canada's best-known folk artists.

DIFF’s Chairman, Abdulhamid Juma commented on this exciting new venture: “It has always been part of our mission to bring the festival to our dedicated DIFF film fans all year round and thanks to the support of VOX Cinemas and du we are now in a position to launch DIFF 365@VOX. This is the perfect platform to watch, discover, and discuss contemporary cinema and promises to showcase a snapshot of the best cinema from around the world. From small-budget independent titles to acclaimed Oscar and Festival masterpieces to the latest in Arab cinema we look forward to bringing the very best cinema to film lovers in Dubai all year round.”

Discussing the partnership Toni Massih, Distribution and Film Content Director at Majid Al Futtaim – VOX Cinemas said: “VOX Cinemas has enjoyed an exceptional partnership with DIFF for the past 12 years, and we are delighted to advance this relationship further by bringing quality films to the UAE. We believe that releasing independent titles and acclaimed Oscar masterpieces on our screens will add great value to an audience that is hungry for diverse cinema. We are very proud to be supporting and launching the DIFF365@VOX initiative powered by du in a world that has become increasingly blockbuster-centric and look forward to embarking in a long and fruitful partnership to continue creating great moments for everyone.”

Fahad Al Hassawi, Chief Commercial Officer, du explained: “At du, we have seen the power that film has in connecting people first hand through our du Tuesday platform. This collaboration enables us to extend the power of independent film to UAE audiences, and truly add life to life when it comes to delivering incredible cinematic experiences encompassing both studio releases, and their independent counterparts.”

Al Hassawi concluded: “DIFF has put Dubai on the map as a global destination for cine-goers, and the event grows bigger every year. As proud long-term partners with VOX, du is excited to provide yet another platform that brings the best of the big screen to movie lovers.”