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David v/s Goliath plays out in this riveting film about a former salesman from Pakistan, who is horrified by the dodgy practices and attitudes prevalent in the industry in which he was once a rising star.
Encouraged by his wife, Ayan (Emraan Hashmi), who is struggling to sell generic drugs, secures a job with a multinational company to sell their infant formulas. Ayan quickly becomes one of the company’s best-selling salesmen, until he is exposed to the murky goings-on in the industry that is causing unprecedented deaths amongst Pakistan’s infants.
Unable to address the issue from within the industry, Ayan decides to fight solo. Despite the support of an international documentary crew, Ayan and the activists quickly realise their battle will not end quickly. And it may not end well…
2014 / English and Urdu dialogue with English subtitles / Colour / 90 mins
Genre: Drama and Biography
Programme: Cinema of the World
Premiere: MENA Premiere
Rating: 12+
Contains: Adult References, Adult Themes and Harsh Images
Director: Danis Tanović
Producer: Prashita Chaudhary, Kshitij Chaudhary, Guneet Monga, Anurag Kashyap, Andy Paterson, Cat Villiers, Cedomir Kolar, Marc Baschet
Scriptwriter: Danis Tanović, Andy Paterson
DOP: Erol Zubcevic
Editor: Prerna Saigal
Composer: Pritam
Cast: Adil Hussain, Khalid Abdalla, Emraan Hashmi, Geetanjali , Danny Huston
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