News

THE CULTURE ECONOMY

Tue Nov 04,2008

DUBAI INTERNATIONAL FILM FESTIVAL BACKED BY TOP UAE FIRMS

Leading UAE businesses and corporations have confirmed their continuing support for the Dubai International Film Festival which takes place from 11th-18th December.  For the fifth year, the Festival is being sponsored by Dubai Duty Free, Dubai Pearl, Emirates Airline and Madinat Jumeirah

Dubai Duty Free,  Emirates Airline and Madinat Jumeirah have participated with the Festival in the past as Founding Sponsors.

Abdulhamid Juma, Chairman of DIFF, said: “These esteemed organizations have given us phenomenal support in our aim to bring the best of world cinema to Dubai. Thanks to their decision to nurture the UAE film industry, our Festival has grown tremendously in the past years, attracting widespread attention from figures in the global industry and cinema-lovers alike.”

Over the last four years, the Festival has grown at an astonishing rate and has had a great financial impact on the economy of Dubai including its many industries. Events such as DIFF strengthen the local economy and industry as a whole and in specific the cultural economy by drawing attention to production, encouraging diversity of voice and thought, developing talent and fostering creative collaborations and business deals. The financial assistance provided by these companies that create the backbone of the Dubai economy is what helped propel the festival to becoming the success that it is.

Colm McLoughlin,  Managing Director of Dubai Duty Free, said: “The Dubai International Film Festival furthers our commitment to celebrating excellence in Dubai and the UAE. We are pleased to continue our relationship with the festival, which is rapidly evolving into the most awaited annual forum for regional and international creative talent.”

“With every edition, DIFF has notched new milestones as a credible industry platform. We are proud to be associated with an event that globally spotlights the rich essence of Arab culture and relentlessly promotes the work of indigenous filmmakers. This event embodies the spirit of excellence and passion, while remaining deeply rooted to our core heritage - elements that we at Dubai Pearl greatly value and seek to reflect in one of  region’s most elegantly crafted projects,”  said Abdul Majeed Al Fahim, Chairman,  Dubai Pearl.

Maurice Flanagan,  Executive Vice Chairman, Emirates Airline and Group said: \“Emirates is delighted to partner with the Dubai International Film Festival, a glamorous event of the highest international standards that is in harmony with our own brand. We have been associated with the Festival since its inception and are proud to witness its evolution into the region’s premier motion picture  event , attracting regional and international recognition.”

Gerald Lawless,  Executive Chairman of Jumeirah Group, said: “DIFF is a cultural investment of significance to both the Madinat Jumeirah and the UAE. The Festival is rooted in Dubai’s cultural, social and economic environment at the same time as being international in outlook. As such, DIFF provides us with the opportunity to showcase Jumeirah’s renowned hospitality to all our international guests and to be part of a cultural movement shaping the region.”

Dubai is one of the greatest multicultural,  multilingual, multifaceted cities in the world. It offers unmatched hospitality, services and variety. Therefore, it is the perfect backdrop for a festival that demonstrates diversity and wealth of Art and Culture. With the support of companies in the private sector, DIFF has succeeded in bringing a bit of film glamour to a city with a penchant for glamorous lifestyles.

The fifth edition of DIFF will run from 11 to 18 December, 2008.

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