Thu Nov 15,2007

Dubai, November 15, 2007: The Dubai International Film Festival (DIFF) today announced the conclusion of its successful ‘OneMinutesJr’ video production workshop for youth in Mumbai, with plans for future sessions in Dubai and Cairo, in partnership with the United Nations Children’s Fund (UNICEF).

Participants at the 5-day workshops received guidance in camera skills, shot and sound choices, story development and basic editing.

The result is a collection of 60-second videos by artists of ages 12-20, showing the needs, dreams, wishes or problems of teenagers from their own perspective, which will be screened at DIFF 2007.

DIFF Chairman Abdulhamid Juma said: “Nurturing developing filmmakers is one of our most important goals, and this initiative provides young people with a unique opportunity to learn camera, story development, media, cooperation and creative thinking skills that will serve them for a lifetime of artistic output.

The locations for the workshops were chosen because they are already locations of strong filmmaking communities, and because Dubai is a place that unites the East and West, and the people of the subcontinent and the Arab world. DIFF itself is a melting pot of cinema, with important works from across the globe all under one umbrella.”

Karen Cirillo, Executive Producer, Children’s Broadcasting Initiatives, UNICEF, commented on the OneMinutesJr. initiative: “We are eager to expand this important initiative throughout the world, and are excited to have partnered with a high-profile event that aims to expand the filmmaking community throughout the region. Film is the ideal instrument for young people to express themselves and to learn about each other, since the visual language needs no translator.

In the 5 years since UNICEF and the One Minutes Foundation developed the OneMinutesJr. project, young people all over the world have weighed in on themes such as self-image, children’s rights, and ‘inside out.’ We are looking forward to seeing the work from the DIFF projects in December 2007.”

UNICEF has conducted a pan-African workshop in South Africa and two workshops in the DR Congo. They have also organized one minute workshops Delhi, Manila and Amman on the subject of child rights in honor of the 18th Anniversary of the Convention on the Rights of the Child.



UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments

About DIFF:


The Dubai International Film Festival (DIFF) was launched in December 2004 under the theme: Bridging Cultures. Meeting Minds.

DIFF is held under the honorary Chairmanship of His Highness Sheikh Ahmed bin Saeed Al Maktoum. DIFF is a not-for-profit cultural event, presented and organised by the Dubai Technology and Media Free Zone Authority.

As the previous editions of DIFF have demonstrated, the Festival not only presents cinematic excellence from around the world, but is also an important high-profile platform for aspiring home-grown talent.

“Bridging Cultures. Meeting Minds,” has been hailed by all as a unique and relevant theme to promote better understanding and mutual respect between different communities and countries.

Since its inception, DIFF has become an important meeting point for international and regional filmmakers and industry professionals setting the foundation for potential future collaborations.

The past three editions of DIFF have presented more than 250 films, documentaries and shorts from more than 48 countries.

DIFF 2006

In 2006 the festival took place at the magnificent Madinat Jumeirah resort. As a further commitment of DIFF’s endeavours to facilitate greater opportunities for regional Arab talent, the Muhr Awards was launched. Another first for DIFF in 2006 was the setting up of the Industry Office, which was established with a view to exclusively assist the needs of all registered delegates.

DIFF 2007

The fourth edition of the Dubai International Film Festival will take place from December 9-16 and will present the best of Arab and international cinema in the feature film, shorts and documentary formats. Building on the success of last year, DIFF 2007 will also host the Muhr Awards and the Industry Office with new features.

For any further information and regular updates on DIFF 2007 please log on to

For further information, please contact:

Majid Wasi

Senior Account Manager


Tel:  +9714 361 3333

Fax: +9714 368 8001


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