Tue May 20,2008

The Dubai International Film Festival (DIFF) has been awarded the prestigious ISO 9001:2000 certification by Lloyds Register Quality Assurance, an accredited third-party registrar of the International Organization for Standardization (ISO).

DIFF, certified with ISO 9001:2000 –Quality Management system applicable to the Management and Operation of the Festival, is the only Festival in the world to receive the globally accepted recognition.

Commenting on the certification, Abdulhamid Juma, Chairman of DIFF, said, “Programming,  Administration & Logistics and Industry initiatives are the three foundation pillars that contribute to the success of a film festival. Due to the dynamic nature of the industry, the various departments that make a Festival end up working as individual units. The ISO certification will help bring these departments together through detailed systems and processes,  ensuring a more synchronised and efficient Festival.

“We are proud to be awarded with the certification. With the technical know-how and expertise gained from the evaluation process, we aim to become a Festival management firm that can benefit both the local and regional entertainment industry at large.”

The certification validates the Festival’s aim to enhance customer satisfaction through effective application of quality management system, including processes for continual improvement as well as assurance of conformity to customer and applicable regulatory requirements.

The most widely-used management system in the world, ISO 9001:2000 was awarded to the Festival, after a comprehensive audit of all its processes that affect quality - from an internal review of contracts received from customers to the final delivery of products and services.

DIFF recently won the “Best Festival” trophy at the annual What’s On Awards in Dubai and has also been listed amongst the “Hottest Festival’s in the World” in an expose by USA Today.

The Dubai International Film Festival will run from December 11 to 18, 2008

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