Diverse multinational, regional and local brands renew support as partners of DIFF

Wed Nov 24,2010

Drawing more than 50,000 local admissions, more than 1,600 global industry delegates and 1,500 members of the regional and international media to its week-long film banquet in 2009, in addition to celebrities and filmmakers, the Festival continues to provide an unforgettable experience for its guests and grow from strength to strength assisted by a host of specialist partners culled from diverse industries.

For its upcoming seventh edition, these official partners include a cross-section of leading consumer brands and service providers: Dubai-based fashion brand DINZ Clothing; haute beauty house Carita; diversified petroleum company EPPCO/ENOC; lifestyle brand MMI Patron; award-winning advertising agency Leo Burnett; glamour house MAC Cosmetics; Middle East business leader Crystal Gallery; world-leading airport services provider Dubai Airports; leading outdoor agency JC Decaux; entertainment hub Virgin Megastores;; multimedia company Dynamic Motions; and education and book specialists Magrudy’s Enterprises.

Additionally, KENZO, in collaboration with Emirati design entity House of GlaMo have joined forces to create a limited edition t-shirt in honour of the seventh edition of DIFF.

Mahsa Motamedi, DIFF’s Director of Marketing and Sponsorship, said the Festival’s official partners represent the very best in service, lifestyle and amenities.

“The trust and affinity between DIFF and its partners helps ensure a quality experience for all our guests and the UAE community, and strengthens the Festival’s ability to deliver on its key goals,” she said. “With their help, DIFF continues to grow and evolve as a true community event.”

The seventh edition of Dubai International Film Festival 2010 will be held from December 12 to 19. DIFF 2010 is held in association with Dubai Studio City. Dubai Duty Free, Dubai International Financial Centre, Dubai Pearl, Emirates Airline and Madinat Jumeirah are the principal sponsors of DIFF. The Festival is supported by the Dubai Culture & Arts Authority.  Accreditation for DIFF 2010 is now open at

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