DIFF salutes the power of cinema to promote cultural harmony with ‘Salam – Cultural Bridge Day’

Sat Dec 10,2011

Dubai, UAE; December 10, 2011: The eighth Dubai International Film Festival (DIFF), held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai, celebrated the power of cinema to bridge differences and overcome cultural barriers with the ‘Salam –Cultural Bridge Day’ celebrations on Friday.

Built on its central credo of ‘Bridging Cultures, Meeting Minds,’ DIFF’s Salam – Cultural Bridge Day once again highlighted how cinema, irrespective of language or country of origin, can connect with human minds, engage them and promote the spirit of universal oneness and harmony.

‘Salam – Cultural Bridge Day’ was marked by an array of colourful activities at the festival’s outdoor venue, The Walk at Jumeirah Beach Residence, with members of the Harley Davidson Riders of the UAE setting off on a group drive that captivated onlookers. The JamJar Gallery joined hands to host a live painting session that spanned a course of three hours.

Some 200 kites were released from The Walk symbolising the peaceful, multicultural diversity of the UAE, and the various nationalities that call it home, complemented by a range of lively performances by people from various countries including Lebanon, Africa, Mexico and Egypt.

The integral match of music and movies, and the power of both to bring cultural assimilation was highlighted with the free screening and world premiere of director Haider Rashid’s Silence: All Roads Lead to Music.

The film pushes the frontiers of music to bring together the sounds of Sicilian, Arabic, Jazz, and World, in this music-without-borders documentary. Following the screening, Rashid, whose film Tangled Up in Blue screened at DIFF 2009 and GFF 2010, took to the stage for a special performance along with Australian virtuoso pianist Tom Donald, Sicilian Bagpipes, sax player and flaustist Tanino Lazzaro, accordionist Giancarlo Parisi, and Harp, Didgeridoo and Tambourine player Luca Recupero.

‘Salam – Cultural Bridge Day’ was supported by the Costra Group.

The DIFF box office is open at Additional information is also available through the Festival’s dedicated customer care number, 363 FILM (3456).

The Investment Corporation of Dubai is the title sponsor of the Dubai International Film Festival. The eighth edition of DIFF is held in association with Dubai Studio City. Dubai Duty Free, Dubai Pearl, Emirates Airline and Madinat Jumeirah, home to the Dubai International Film Festival, are the principal sponsors of DIFF. The Festival is supported by the Dubai Culture & Arts Authority. For more and updated information about DIFF, please visit

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