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Cartier brings a dash of glamour to DIFF 2009

Sun Nov 29,2009

The Dubai International Film Festival (DIFF) 2009 will witness the glitz and glamour as world-renowned King of Jewellers, Cartier partners with the event as Official Jeweller bringing an extra touch of magic at the DIFF’s star – studded red carpet ceremonies.

DIFF’s Director of Marketing and Sponsorship Mahsa Motamedi said DIFF association with Cartier, a world-renowned luxury brand, is a reflection of the festival’s glamour quotient. “As celebrity events in Dubai go, DIFF is unparalleled. At no time in the cultural calendar of Dubai do so many stars, from different parts of the world, assemble at one venue. This makes the event a perfect ambiance of ultimate luxury. ”

Carla Abboud, Director of Public Relations of Cartier, said “For many years, the Maison has participated in many film festivals; whether awarding unique trophies at the Deauville Festival of American Cinema or dressing up leading actors and actresses on the red carpet in Cannes. Cartier has seduced many of Hollywood’s award winning actors and actresses on the big screen and on the red carpet who were adorned by the most exquisite Cartier jewels. With the magic of its name alone, and reputed as “King of Jewellers, Jeweller to Kings”, Cartier leads the audience into a world of extreme pleasure, scintillating and dazzling. The House of Cartier has an immense prestige, and prestige is exactly what cinema needs. DIFF, offers an exceptional platform of unique extravagance and splendor. ”

During the official opening ceremony, on December 9 DIFF will honour three honourees with three lifetime achievements awards from three regions in the world of cinema – Arab, Indian and Western. This special award will celebrate their accomplishments in the film making industry as they have become pioneers in their fields and Cartier will be proud to mark their success with an iconic symbol of admiration.

Now in its sixth year, DIFF 2009 is held in association with Dubai Studio City and will be held from December 9 to 16. Dubai Duty Free, Dubai Pearl, Emirates Airline and Madinat Jumeirah are the principal sponsors of DIFF and the event is supported by Dubai Culture & Arts Authority (Dubai Culture). For more information on the festival, please visit www.dubaifilmfest.com.

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