Mon Dec 17,2007

New Initiative will Produce 30 Films by
12 New Directors

Dubai, December 12, 2007: Moroccan filmmaker Nabil Ayouch and Morocco’s national broadcaster SNRT (Societé Nationale de la Radio et Télévision) announced a ground-breaking new initiative today at the Dubai International Film Festival (DIFF)

The project is called ‘The Film Industry – Made in Morocco,’ a 30-film slate by 12 up-and-coming Moroccan directors. The initiative, a collaboration between the SNRT and Ayoush’s company label Ali N’ Productions with support from the Ministry of Communications, will select filmmakers with commercial, music video and short film backgrounds who will be making their feature film debuts through this project.

The 30 selected films will emphasize genre: action, comedy, drama, horror, musical, fantasy, thriller and history films that will break the mold of traditional Moroccan filmmaking, which tends to emphasize the “auteur.”

Salma Chafii of ZAZA Film Productions said: “With the ‘Made in Morocco’ initiative, we want to move toward a viable commercial film in Morocco such as that of other filmmaking centres like India or the United States. While we certainly have no shortage of gifted directors producing high-quality arthouse cinema, we would like to balance their output with blockbusters that will bring the box office returns required to build up a viable home-grown industry.”

All ‘Made in Morocco’ projects will have budgets in the range of 1.2 million Moroccan Dirhams (US$ 160 000), and will be dubbed for multi-dialect distribution in Morocco, for both film and television. International sales will be handled by Salma Chafii’s ZAZA Films Distribution.


About DIFF:

The Dubai International Film Festival (DIFF) was launched in December 2004 under the theme: Bridging Cultures. Meeting Minds.

DIFF is held under the honorary Chairmanship of His Highness Sheikh Ahmed bin Saeed Al Maktoum. DIFF is a not-for-profit cultural event, presented and organised by the Dubai Technology and Media Free Zone Authority.

As the previous editions of DIFF have demonstrated, the Festival not only presents cinematic excellence from around the world, but is also an important high-profile platform for aspiring home-grown talent.

“Bridging Cultures. Meeting Minds,” has been hailed by all as a unique and relevant theme to promote better understanding and mutual respect between different communities and countries.
Since its inception, DIFF has become an important meeting point for international and regional filmmakers and industry professionals setting the foundation for potential future collaborations.

The past three editions of DIFF have presented more than 250 films, documentaries and shorts from more than 48 countries.

DIFF 2006

In 2006 the festival took place at the magnificent Madinat Jumeirah resort. As a further commitment of DIFF’s endeavours to facilitate greater opportunities for regional Arab talent, the Muhr Awards was launched. Another first for DIFF in 2006 was the setting up of the Industry Office, which was established with a view to exclusively assist the needs of all registered delegates.

DIFF 2007

The fourth edition of the Dubai International Film Festival will take place from December 9-16 and will present the best of Arab and international cinema in the feature film, shorts and documentary formats. Building on the success of last year, DIFF 2007 will also host the Muhr Awards and the Industry Office with new features.

For any further information and regular updates on DIFF 2007 please log on to

For further information, please contact:
Majid Wasi
Senior Account Manager
Tel:  +9714 361 3333
Fax: +9714 368 8001

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