LIGHTS, CAMERA, INNOVATION: Dubai to host world’s first Cinematic Innovation Summit

Mon Jul 09,2012

Movies are experiencing nothing short of a revolution in technology. These cinematic advances — from the current surge in computer-generated content to the now-constant ability for movies to be streamed anywhere, anytime, on wireless devices — are impacting and transforming a broad array of industries. With more innovations coming, businesses and investors can gain if they are prepared for the opportunities. 

Cue the Cinematic Innovation Summit: the world’s first summit dedicated entirely to the future of cinematic innovation. Hosted by a unique collaboration between the Center for New Cinema (CNC), the Dubai International Film Festival (DIFF) and naseba, the summit will illuminate the economic value of cinematic technology for multiple sectors including telecom, video gaming, advertising, and even extending across industries like healthcare, defence, and oil exploration.

Taking place in Dubai on December 8th and 9th 2012, and featuring speakers from Hollywood and the tech sector, the Cinematic Innovation Summit will be the ultimate lead-in event to the ninth edition of the Dubai International Film Festival. DIFF Chairman Abdulhamid Juma commented “Today, more than ever before, cinema and the entire media ecosystem are being transformed by ground-breaking innovations in technology. Providing access to powerful new tools for storytelling is crucial to the achievement of our ultimate goal - enabling talent and films find critical and commercial success. We are delighted to host the inaugural Cinematic Innovation Summit in association with our partners CNC and Naseba.The summit will be an annual event that furthers Dubai’s commitment to the development of cinema and the film industry.” 

“Dubai continues to collaborate and enhance its relationship with the world of cinema, making it an ideal location for this summit,” said Nic Watson, MD Marketing at naseba. “Not only is Dubai a promising emerging market, but due to its unique geographic position, it is the best place to connect movie professionals with businesses from the East and West,” he added.
Spotlighting advances to come: artificial intelligence, game-style interactivity, ultra-real projections

The Cinematic Innovation Summit will spotlight advances coming in cinematic technology in the next 10-20 years, including innovations driven by artificial intelligence and cognitive science…limitless game-style interactivity between audiences and characters…ultra-realistic 3D projections and “augmented reality”, making viewers feel they are inside the movies they are watching…and more. Each of these is expected to have wide applications beyond cinema.

CNC President John B. Davis said: “Innovations in cinematic technology are accelerating: many of today’s movies could not have been made a decade ago, and the same will be true a decade from now. This has major implications for cinema and for business. Attending this summit will provide valuable insights on what is to come and how companies and investors can benefit.”

The summit will convene a group of 200 executives from the world of film, games, technology, finance, and more. Slated speakers include Lauren Shuler Donner (producer of the X-Men film franchise), Alvy Ray Smith (Pixar co-founder), Dean DeBlois (writer/director of Oscar-nominated How to Train Your Dragon 3D and Lilo & Stitch), and actor Stephen Lang, best known for his role as Col. Miles Quaritch in Avatar. 

Details on how to attend or sponsor will be announced in August. Further updates can be found by registering for updates at

About Dubai International Film Festival:
The Investment Corporation of Dubai is the title sponsor of the Dubai International Film Festival. The ninth edition of DIFF, which is held in association with Dubai Studio City, will take place on December 9th to 16th 2012. Dubai Duty Free, Dubai Pearl, Emirates Airline and Madinat Jumeirah, home to the Dubai International Film Festival, are the principal sponsors of DIFF. The Festival is supported by the Dubai Culture & Arts Authority. For more and updated information about DIFF, please visit

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