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Dubai International Film Festival appoints ASDA’A, Lowe and Flip Media for its second edition

Thu Sep 08,2005

Dubai, September 8, 2004: Organizers of the Dubai International Film Festival (DIFF) have announced the appointment of public relations consultancy, ASDA’A, advertising agency, Lowe, and interactive agency, Flip Media, for the second edition of DIFF, to be held from December 11-17, 2005. “While the bids submitted by a number of agencies were all of the highest quality, our decision to go with incumbent agencies ASDA’A and Lowe is based on their understanding of the festival’s objectives and their track record,” said Shivani Pandya, DIFF Executive Director of Festival Operations. “With the addition of Flip Media in the mix, we will be aiming to achieve better results this year and increase the festival’s reach both regionally and globally.” This year’s festival will see filmgoers, industry professionals and media representatives witness an even wider range of global cinema. The DIFF management team anticipates showcasing a rich selection of films, short films and documentaries, including many regional and international premiers. “We are very pleased to partner with the Dubai International Film Festival for the second year running. It shows great faith in the quality of the agency’s work and gives us the opportunity to add value in the communications program of one of the region’s most exciting events,” said Sunil John, Managing Director at ASDA’A Public Relations. \“Working on Dubai’s first international film festival was a very rewarding experience. Coming up with a core idea that could be carried across categories and mediums was an exciting challenge. In the end, it was gratifying to see our work impressively displayed around town. The positive feedback we got inspires us to make this year’s campaign even better. It’s an honour to be part of such an event,\” said Omar Bibi, Account Director, Lowe Dubai. Martin Diessner, CEO, Flip Media said, \“The entire team at Flip Media are excited to have been appointed to re-design and develop the website for this year’s film festival. DIFF’s senior management are committed to online communications as a primary channel and have identified significant improvements to enhance user experience.” Attended by approximately 13,000 people at six cinema venues, DIFF 2004 showcased 76 films, from 27 different countries representing 10 different program sections. There were 31 Gulf premieres, 13 Middle East premieres, one international premiere and one world premiere. The final of four film festivals taking place across the region, this year’s DIFF dovetails with the other festivals taking place in the last quarter of 2005, starting with Marrakech which will unspool from November 11 to 19, Damascus from November 20 to 27, Cairo from November 29 to December 9 and ending with the DIFF which will take place between December 11-17.

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