Dubai International Film Festival and Dubai Studio City Promote UAE at Cannes
Tue May 29,2007
A dedicated pavilion at the 60th Cannes Film Festival aims to promote the UAE in the most elite film making environment on the planet. The pavilion, another important initiative by the Dubai Studio City and the Dubai International Film Festival, aims to establish the UAE as a regional film making hub and interest global industry players in the UAE as a one stop destination for all their filmmaking needs.
The two entities have attracted a considerable amount of interest from global film companies interested in doing business in the region, building on the productive meetings held with major industry players during the third edition of DIFF.
Speaking on the initiative, Abdulhamid Juma, Chairman of DIFF, said: “The Cannes pavilion is an initiative that carries forward our credo of ‘Bridging Cultures, Meeting Minds’ as the Dubai International Film Festival grows into its role as a cultural ambassador of the UAE on a global level. Dubai has so much to offer as a production hub and center of emerging talent, and the interest at Cannes has been overwhelming. The pavilion is a result of this interest and an extension of our Industry Office that pairs international industry players with talented, Dubai-based creatives.”
The Third edition of the Dubai International Film Festival witnessed participation from over 1000 industry representatives from across the globe. This number is expected to rise with the rising popularity of the festival and of Dubai as a destination for excellence in Arab Cinema.
Jamal Al Sharif Director of Dubai Studio City said, “It is important that the global film industry be aware of the Dubai Studio City’s emergence as a state of the art facility that meets artist’s needs. The alliance between the Dubai International Film Festival and the Dubai Studio City is a synergy that will ultimately serve the UAE and establish it as an important cultural and entertainment destination.”
Preparations for the Fourth edition of the Festival are already underway with its original team of international programmers, who have been with the festival since its inception. The selection of films is already underway, and festival programming for this year’s edition will be announced shortly.
The Industry Office, introduced in 2006, will once again operate as a platform for networking between UAE and international filmmakers, producers and sales agents during the festival run, from 9-16 December, 2007.