News

DIFF forges ties with film commissions of Italy, France, Germany and Spain

Wed Sep 29,2010

In a significant move, the Dubai International Film Festival (DIFF), the leading and largest of its kind in the Middle East, Asia, and Africa, has initiated cooperation with the film governing conglomerate Capital Regions for Cinema (CRC), opening doors for Arab filmmakers to key European markets and increased access to Arab audience for European films.

The CRC, a network of the film agencies of Berlin-Brandenburg, the Comunidad de Madrid, Paris-Ile de France and Rome-Lazio, was created in 2005 to support and facilitate European co-production and distribution. The CRC plays a key role in organizing meetings between European producers, government representatives and business development platforms.

DIFF’s relationship with the CRC paves the way for more collaboration with European markets and networks, and ensures reciprocal advantages for Arab film communities. CRC members, largely producers, distributors and post-production companies, will participate in the Dubai Film Market, the first and only comprehensive film market in the Arab world, in December 2010.

Shivani Pandya, Managing Director of DIFF, said: “The Dubai Film Market is aimed at creating new opportunities for regional talent through strategic international associations with like-minded organisations. In keeping with our commitment to support and drive the growth of the Arab film industry, we are honoured to have CRC on board to help us encourage networking and business opportunities within the industry.”

She added: “Europe has shared close ties with the Arab world through co-productions with French companies, the World Cinema Fund supported by Germany and the cultural links shared with Spain and Italy. The partnership with CRC will enhance opportunities for Arab filmmakers to cover the gamut of film production – from funding to marketing.”

The partnership will strengthen DIFF’s objective of promoting the regional film industry by creating new business opportunities and developing projects with international partners.

CRC will highlight funding opportunities from its core markets – France, Germany, Italy and Spain – and potentially build new collaborative ventures.

Speaking on behalf of the CRC network partners, Kirsten Neihuus, Managing Director of the Medienboard Berlin-Brandenburg, said: “We are really pleased with this excellent opportunity for European film professionals to become more familiar with the Arab filmmaking milieu and markets. Our cooperation with the Dubai International Film Festival offers new possibilities for international cooperation and we look forward to projects which could result from this exciting encounter.”

DIFF will also create opportunities for CRC to partner with organizations and individuals from the region interested in purchasing or selling films to the region.

The seventh edition of Dubai International Film Festival 2010 will be held from December 12 to 19. DIFF 2010 is held in association with Dubai Studio City and supported by the Dubai Culture & Arts Authority. Dubai Duty Free, Dubai Pearl, Emirates Airline and Madinat Jumeirah are the principal sponsors of DIFF.  Accreditation for DIFF 2010 is now open at www.dubaifilmfest.com.

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For more information, please contact:
Mildred Fernandes
PR Manager
Dubai International Film Festival
Dubai Technology and Media Free Zone Authority
Direct: + 9714 361 3882; Board: + 9714 391 33 78; Fax: + 9714 367 28 92

Kelly Home / Nivine William / Divya Khanna
ASDA’A Burson-Marsteller
Tel: + 971 4 3344 550
E-mail: k.home@asdaa.com/ n.william@asdaa.com/ d.khanna@asdaa.com

 

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