DIFF Daily 2010

ZIAD YAGHI, Director Dubai Filmmart

Dec 13,2010 - 03:53 PM

It’s the third edition of the Dubai Filmmart. What are the expectations from this year’s Filmmart?
The Dubai Filmmart is a highly anticipated state-of-the-art regional platform for the trading and distribution of films, organised as part of DIFF. It is the first and only one of its kind in the region that is committed to raising the profile of world cinema, especially works originating from the Arab world, Africa and Asia.
Following the phenomenal success of previous editions, this year we are proud to present more than 200 titles from around the world. With 23 World Premieres, 6 International Premieres and 37 Middle East Premieres, the Filmmart is a prime destination for international acquisitions.
The Filmmart is an important facilitator of quality cinema as it provides a pivotal platform to showcase films and enable trade deals. Through its matchmaking sessions that connect prospective buyers with sellers and its consultancy services for Market delegates, the Dubai Film Market Private Meeting Lounge serves as a key networking venue during the Festival, attracting regional and international industry professionals.
How has the Filmmart been received in the region, given that it’s the only one of its kind?
Since its launch in 2008, Filmmart has been widely praised. Filmmart has fielded, since its first edition, more than 750 films. In 2009, we facilitated over USD2 million worth in trade deals for more than 150 films. Over the last two editions, the high-tech viewing and interactive system recorded more than 5,000 screenings.
What distinguishes Filmmart from other trade and distribution markets around the world?
Filmmart titles are categorised under ‘DIFF Films’ – films which are presented at the Festival; ‘Market Recommended Films’ – films selected by our international programming team; and ‘GFF Films’ – films screened at the Gulf Film Festival. Information on all the films is available in the Dubai Filmmart Catalogue available at the Dubai Film Market.
Our cutting edge Cinetech digital film library has revolutionised the film acquisition experience with its touch-screen technology. Filmmart delegates can browse through the titles in the comfort of private booths that function as an instant interface between industry professionals.
Who are some of the expected delegates at this year’s Filmmart?
We have an excellent guest list at this year’s Filmmart. From Europe we have Carter Pilcher (Shorts International Ltd.), Nathalie Bobineau (France Television), Paul Zilk (Reed MIDEM), Giovanni Mastrangelo (Walt Disney Company Media); from Asia and Africa we have Bruce Lee (Enter Mode Corp), Mostapha Metwalli (O’Telecom/Orascom), Sunil Doshi (Alliance Media & Entertainment), Mohamad Fakhouri (Cablevision); from the Americas we have Sam Eigen (Shoreline Entertainment), Oliver Simon (K5 International GmbH), Jeff Lerner (Sony Pictures Entertainment), Shane Griffin (7th Art); and from Australia we have Nick Baitzias (Madman) and Nicola Hewitt (SBS Television).

To schedule meetings or for more information on the one-on-one consultations, contact the Dubai Filmmart office at DIFF Headquarters.

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